In the Loyalty Program section of the Bridge, users can manage and establish loyalty schemes tailored to their needs. Key configuration options include:
- Rounding Method: Choose between 'floor' or 'ceiling' for point calculations.
- Point Redemption Delay Period: Designates the waiting time between points accrual and redemption.
- Enrolled Locations: Denotes locations participating in the loyalty program.
- Point Rule: Establishes criteria for points accumulation.
- Rewards: Outlines the incentives available for customers to redeem with their points.
Ensure these settings are tailored appropriately for optimal program performance and customer engagement.
To Create a New Loyalty Program:
1. Navigate to the Customers menu in the Bridge and select Loyalty Programs
2. Click on the +New Loyalty Program button to bring up the interface
A. Enter a Name for the Loyalty Program
B. Choose the desired Rounding Method (Ceiling or Floor)
C. Enter the Point Redemption Delay Period (In Hours)
D. Choose whether or not you want to set the program as active
3. Click the Save & Next button
4. Click the button to choose the location(s) at which this Loyalty Program will apply. Tick the boxes for the desired location(s), accept the Terms and Conditions, and click on enroll
5. Click the button to open the Point Rule interface
6. Choose the Point Rule Type from the drop-down menu
Earn Points by Visit - Recurring: Points awarded every time a visit occurs.
Earn Points by Visit - Milestones: Points awarded on specific visit milestones (e.g., every 5th visit).
Earn Points by Spend: Points earned based on the amount spent.
Earn Points by Purchasing Select Items: Points awarded when specific items are purchased.
Bonus Points - Birthday: Extra points given on a member's birthday.
Bonus Points- Sign Up: Extra points awarded when a user first signs up for the loyalty program.
7. Give the Point Rule a Name, e.g., "Repeat Visitor" for the Earn Points by Visit - Recurring option
8. Fill out the proper parameters for the Point Rule Type chosen in Step 6 and decide whether or not you want to set it to active. The options are as follows:
Point Rule Type Options
Earn Points by Visit - Recurring
Earn Points by Visit - Milestones
Earn Points by Spend
Earn Points by Purchasing Select Items
Bonus Points - Birthday
Bonus Points- Sign Up
9. Click on the button to bring up the Reward interface
10. Choose the Reward Type from the drop-down menu
Entire Purchase Discount: Grants a discount on the total bill, rewarding overall spending or consistent patronage.
Item Discount: Offers discounts on select menu items to promote specific dishes or categories.
11. Fill out the parameters for the Reward Type chosen in Step 10
The Entire Purchase Discount can be an Amount or Percentage. If it is a percentage, a Maximum Discount can be defined.
The Item Discount can be applied to one or multiple items selected in this modal.
12. Slide the toggle to set the reward to active and click SAVE
For Instructions on Editing a Loyalty Program, Click Here.
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